Does Williams Sonoma Own West Elm?
Williams Sonoma is an esteemed furniture and home goods retailer, known for their wide array of Pottery Barn, West Elm, PBteen and Mark and Graham brands as well as its Key Rewards program that gives members benefits like 2% back rewards and early access to sales. But does Williams Sonoma own West Elm? This depends on who you ask.
Williams Sonoma operates six retail brands with distinct merchandise strategies: Williams-Sonoma for kitchenware and furniture; Pottery Barn Kids (for children's furniture, baby registry needs and wedding registries); PBteen for teen bedding and furniture purchases; West Elm for modern furnishings and decorative accessories; Williams Sonoma Home for luxury home decor products and decorative accessories. Rejuvenation sells lighting and hardware online through Rejuvenation's platform.
Williams-Sonoma has proven its resilience despite the challenges in retail by diversifying its product offering and growing West Elm into its fastest-growing brand, appealing to consumers from various demographics with its affordable modern furniture message. Williams-Sonoma reported 11.5% comparable revenue growth at West Elm without accounting for last year's pandemic impact in its third quarter earnings report.
West Elm has made great strides in expanding their product selection by teaming up with local artisans. Through this strategy, they've managed to source and sell $35 million worth of handmade products since Jim Brett took the helm as president two years ago - giving the retailer an edge against competitors while supporting community craftsmen simultaneously.
Weighted blanket manufacturer Bearaby's began selling through West Elm in 2019, and their founder believes this partnership has allowed them to reach an entirely new market that they would have missed by selling directly-to-consumer.
Businesses find Business to Business membership an effective way to develop relationships with customers and generate repeat sales. In addition to earning the 2% rewards, members also benefit from dedicated account manager and special discounts - their team will assist with ordering, shipping and assembly/installation services for your order!
One potential drawback of this strategy is the lengthier business-to-business services. However, this tactic remains an effective means for brands to expand their customer base and boost revenue; hence its widespread adoption by retailers like Urban Outfitters Inc. and Barnes & Noble Inc.